Whether it’s a seller or a buyer, real estate experience offers so many situations when a client experiences strong emotions. However, although family housing accounts for more than 36% of the family budget, few people have control over the housing market. The reason for this is an increase in the number of interlocutors and competition. The regulatory framework is increasingly complicating transactions. Satisfying homeowners is becoming increasingly difficult in a market where 17% did not find buyers in 2017 and where the lucky ones had to endure an average of 84 days to sell their home. However, in a market where a significant portion of people do not have intermediaries, the satisfaction of increasingly demanding customers remains paramount.
In general, regardless of the industry, the consumer is looking for greater transparency, freedom, smoothness and especially responsiveness in his path to the client. Therefore, more often when buying a virtual tour is ordered. How to make a virtual tour for real estate?
The development of digital technologies is not alien to this phenomenon: the Internet offers customers in one click a huge amount of information that was not previously available at any time from our computers, tablets, smartphones and now from our living room. The media that we use is becoming more and more developed and fast. Less patient, more demanding, it affects our consumption patterns, including in the real estate sector.
This technology, widely used in video games, begins to appear in the real estate sector, and as it develops, virtual reality gradually transforms the real estate industry, for example, allows you to visit real estate. through a virtual reality headset without the need for physical movement. Virtual reality allows you to recreate properties in every detail thanks to 360 ° photography techniques.
Each room, each piece of furniture, everything can be modeled in a photorealistic way. Virtual reality also allows you to preview the design of an object, so you can see a specific decorative element if the dimensions of the piece of furniture are adapted or even how the living room will look after painting a different color.
How to make a virtual tour. Virtual reality allows real estate agencies to sell real estate around the world, clients can make visits almost anywhere, and now real estate agencies can target a wider audience, reducing the restrictions associated with distance. Virtual reality can also be used for objects under construction, which allows potential buyers to visit the object in the form in which it will be at the end of the work. However, currently modeling the properties of virtual reality is an expensive operation: real estate agencies wishing to embark on this adventure must purchase their own equipment. Until costs decrease, virtual reality seems to be reserved for high-end real estate.
In addition, few customers will buy real estate, seeing it only in virtual reality. Although virtual reality allows you to explore real estate in detail, it is unlikely that it will completely replace actual visits. However, if agencies succeed in building trust with consumers, this change will remain possible in the long run. Finally, a new trend is emerging: future buyers want to be able to project in place with their furniture.
Now, how is it possible at the moment to simulate all the furniture? It seems complicated and also offers a comprehensive enough catalog to satisfy all customers. In addition, virtual reality does not allow the client to visit the area where his future home is located. Stages that are undoubtedly necessary in the long run, and the same number of limitations that present themselves to these innovations today. We go further: in the near future, virtual reality will also help to feel tastes and smells.
Taking a virtual tour of the property, guests can smell the cookies coming out of the oven. At a subconscious level, virtual reality will allow sensory projection, and virtual reality will become a tool of selling and seduction, but it will raise the question of obvious ethics. Likewise, tactile technologies will soon stimulate touch in virtual reality. Thus, during a virtual visit, the client can really touch each texture of the walls and furniture or open the doors between each room in a natural and realistic way. In short, little distinguishes virtual visits from real ones. If the cost of such an experiment decreases, it is very likely that this technology will penetrate the industry and all property owners will have to figure out how to create a virtual tour.