How to make the right real estate photography for sales.

On the Internet, and especially in real estate, photographs of real estate advertisements are crucial and can trigger repression or disgust. Real Estate Photography is the first visible element of advertising: the user must click to find out more. If the number of photographs accompanying the advertisement is definitely determined by the nature and size of the property in question, it should not exceed 5-7 photographs so as not to tire the prospect and not leave some discoveries during the visit.

A structured ad without abbreviations and with a few well-placed keywords is likely to be in a good position on search engines! For example, algorithms prefer ideally written ads that provide quality information to the user. An important point that must be considered when compiling it.

For panoramic photography, taken in professional conditions, you need a high-quality camera such as SLR. This will allow you to use wide-angle lenses that will make parts of the subject very spacious in photographs. In addition, widescreen photographs inspire the confidence of your visitors: they will have a good idea of ​​the layout of your property and will already be able to project themselves there.

For an exceptional result during a real estate photo shoot, before you begin, make sure the house is clean and tidy. Otherwise, overloaded parts become less pleasant for life, and also lose the impression of space. A potential buyer cannot imagine this and will move on to the next ad. Note! Use the correct property photography.

One of the biggest professional secrets of real estate photographers is vertical lines. They should remain perfectly parallel to the edges of the image, and not converge to a single point. This convergence will give the impression of an inclined and unstable structure. On the contrary, respect for verticality emphasizes power, stability and architectural elegance.

To further enhance your sense of greatness, we advise you to let in as much natural light as possible. In addition, even the inclusion of lights and lights even during the day will provide a warmer picture. Size, clarity and usability are critical factors in real estate. As a result, it’s highly recommended that you highlight photos of your ad.

If you just followed the previous tip and opened all the blinds, or if the dominant color of the scene is white, pay attention to this: your device will fully focus on white or shiny details and reduce brightness. brightness of the rest of the room. So that the room does not become too dark, despite the beautiful natural light, think about increasing the exposure of your device. Visit our website for an example of this technique.

Details may be relevant to the sale of real estate. Whether it’s a remodeled bathroom, a massive wooden floor filled with character, or a special wall decoration, it is necessary to emphasize the charming values ​​of this place. The goal is to interest potential buyers and provoke emotional moments when watching ads.

Very few things enhance the panoramic images of your ads as fast as a quality tripod. Stabilization of your camera will allow you to work with a large depth of field and shutter speeds of several seconds. Thus, your pictures will enjoy excellent sharpness and good brightness. Without these elements, you will not show customers all the splendor of good.

Despite its great utility, the wide-angle lens has one drawback: perspective distortion. To minimize this effect, pay attention to your composition! Allow the image to breathe, avoiding placing objects in the center of the foreground, otherwise the aesthetics of the scene are disturbed. If in doubt, photograph the space diagonally, this will circumvent the problem.

When photographing real estate, you should avoid it at all costs – the flash built into your device. The latter creates hard, unaesthetic shadows behind each object in the frame. With small financial investments, you can buy an external flash, which, reflecting from the wall or ceiling, creates a pleasant light source for a natural and uniform rendering.

In difficult lighting conditions where window view is also important, combine multiple exposures using the High Dynamic Range technique. Some modern devices can do this automatically; check out our website to learn this very powerful tool.